/* Merch Activation — agency-noir theme. Bespoke, hand-written. */
:root{
  --bg:#0e0e10;
  --surface:#18181c;
  --surface-2:#202027;
  --ink:#f2f2f2;
  --muted:#a4a4ad;
  --line:rgba(255,255,255,.14);
  --line-soft:rgba(255,255,255,.08);
  --accent:#e5e5e5;
  --red:#ff3b30;
  --maxw:1200px;
  --display:'Archivo',system-ui,sans-serif;
  --body:'Inter',system-ui,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:var(--body);font-size:17px;line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);font-weight:900;line-height:1.02;letter-spacing:-.02em;margin:0}
h1{font-size:clamp(2.4rem,6.5vw,4.6rem)}
h2{font-size:clamp(1.8rem,4vw,3rem)}
h3{font-size:1.25rem;font-weight:700;letter-spacing:-.01em}
p{margin:0 0 1rem}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}

/* scroll progress */
.scroll-progress{position:fixed;top:0;left:0;height:2px;width:100%;background:var(--red);transform:scaleX(0);transform-origin:0 0;z-index:900}

/* editorial eyebrow */
.eyebrow{
  font-family:var(--display);font-weight:700;font-size:.72rem;letter-spacing:.28em;
  text-transform:uppercase;color:var(--muted);margin:0 0 .9rem;display:flex;align-items:center;gap:.7rem;
}
.eyebrow::before{content:"";width:34px;height:1px;background:var(--red);display:inline-block}
.num{font-family:var(--display);font-weight:900;color:var(--red);font-size:.8rem;letter-spacing:.15em}

/* header */
.site-header{
  position:sticky;top:0;z-index:800;display:flex;align-items:center;justify-content:space-between;
  gap:18px;padding:14px 24px;background:rgba(14,14,16,.82);
  -webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-bottom:1px solid var(--line-soft);
}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.brand-mark{
  font-family:var(--display);font-weight:900;font-size:1rem;letter-spacing:.02em;
  width:40px;height:40px;display:grid;place-items:center;border:1px solid var(--line);
  color:var(--ink);position:relative;
}
.brand-mark::after{content:"";position:absolute;left:6px;right:6px;bottom:9px;height:1px;background:var(--red)}
.brand strong{font-family:var(--display);font-weight:800;font-size:1.02rem;display:block;letter-spacing:-.01em}
.brand small{color:var(--muted);font-size:.7rem;letter-spacing:.16em;text-transform:uppercase}
.site-nav{display:flex;align-items:center;gap:26px}
.site-nav a{text-decoration:none;color:var(--muted);font-size:.86rem;font-weight:500;letter-spacing:.01em;transition:color .15s}
.site-nav a:hover{color:var(--ink)}
.site-nav a.cta{color:var(--ink);border:1px solid var(--line);padding:8px 16px;letter-spacing:.06em;text-transform:uppercase;font-size:.72rem;font-family:var(--display);font-weight:700}
.site-nav a.cta:hover{background:var(--red);border-color:var(--red)}
.nav-toggle{display:none;background:none;border:1px solid var(--line);color:var(--ink);font-family:var(--display);font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:.72rem;padding:9px 14px;cursor:pointer}

/* buttons */
.button{
  display:inline-flex;align-items:center;gap:.5rem;text-decoration:none;font-family:var(--display);
  font-weight:700;letter-spacing:.06em;text-transform:uppercase;font-size:.8rem;
  background:var(--red);color:#fff;padding:15px 26px;border:1px solid var(--red);transition:.15s;
}
.button:hover{background:#fff;color:#0e0e10;border-color:#fff}
.button-ghost{background:transparent;color:var(--ink);border:1px solid var(--line)}
.button-ghost:hover{background:transparent;border-color:var(--ink);color:var(--ink)}

/* hero — case-study-first editorial */
.hero{border-bottom:1px solid var(--line-soft);padding:64px 0 72px}
.hero-grid{max-width:var(--maxw);margin:0 auto;padding:0 24px;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero-copy .lede{font-size:1.15rem;color:var(--muted);max-width:44ch;margin-top:1.2rem}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin:2rem 0 1.1rem}
.hero-note{font-size:.82rem;color:var(--muted);border-left:1px solid var(--red);padding-left:14px;max-width:46ch}
.hero-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:1.4rem}
.hero-tags span{font-family:var(--display);font-weight:700;font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);border:1px solid var(--line);padding:6px 12px}

/* case-study feature card in hero */
.hero-feature{border:1px solid var(--line);background:var(--surface);overflow:hidden}
.hero-feature figure{margin:0}
.hero-feature img{width:100%;height:340px;object-fit:cover;filter:contrast(1.05) saturate(1.05)}
.hero-feature .hf-body{padding:22px 24px}
.hero-feature .hf-tag{display:flex;justify-content:space-between;align-items:baseline;border-bottom:1px solid var(--line-soft);padding-bottom:12px;margin-bottom:14px}
.hero-feature .hf-tag span:first-child{font-family:var(--display);font-weight:900;letter-spacing:.14em;text-transform:uppercase;font-size:.72rem;color:var(--red)}
.hero-feature .hf-tag span:last-child{font-family:var(--display);font-weight:700;font-size:.72rem;color:var(--muted)}
.hero-feature h3{font-size:1.35rem}
.hero-feature p{font-size:.9rem;color:var(--muted);margin:.6rem 0 0}
.hf-stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-soft);margin-top:16px}
.hf-stats div{padding:14px 0 4px;border-right:1px solid var(--line-soft)}
.hf-stats div:last-child{border-right:none}
.hf-stats b{font-family:var(--display);font-weight:900;font-size:1.5rem;display:block}
.hf-stats small{font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}

/* generic section */
section{padding:72px 0}
.section-head{max-width:640px;margin-bottom:44px}
.section-head p{color:var(--muted);margin-top:1rem}

/* logo band */
.clients{border-top:1px solid var(--line-soft);border-bottom:1px solid var(--line-soft);padding:34px 0}
.clients .wrap{display:flex;align-items:center;gap:38px;flex-wrap:wrap;justify-content:center}
.clients span{font-family:var(--display);font-weight:800;letter-spacing:.06em;color:var(--muted);font-size:1rem;opacity:.8}

/* numbered station list — editorial numbers + thin rules */
.stations{border-top:1px solid var(--line)}
.station{
  display:grid;grid-template-columns:90px 1fr 160px;gap:24px;align-items:start;
  padding:30px 0;border-bottom:1px solid var(--line-soft);
}
.station .st-no{font-family:var(--display);font-weight:900;font-size:2.4rem;color:var(--red);line-height:1}
.station .st-meta p{color:var(--muted);margin:.5rem 0 0;max-width:60ch}
.station .st-role{font-family:var(--display);font-weight:700;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);text-align:right;align-self:center}

/* process — thin-rule steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--line)}
.step{padding:26px 22px;border-right:1px solid var(--line-soft)}
.step:last-child{border-right:none}
.step .num{display:block;margin-bottom:14px}
.step p{color:var(--muted);font-size:.92rem;margin:.5rem 0 0}

/* stat strip */
.stat-strip{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stat-strip div{padding:34px 22px;border-right:1px solid var(--line-soft)}
.stat-strip div:last-child{border-right:none}
.stat-strip b{font-family:var(--display);font-weight:900;font-size:2.6rem;display:block;line-height:1}
.stat-strip small{color:var(--muted);font-size:.78rem;letter-spacing:.06em;margin-top:8px;display:block}

/* photo grid */
.photo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.photo-grid figure{margin:0;border:1px solid var(--line-soft);overflow:hidden;background:var(--surface)}
.photo-grid img{width:100%;height:260px;object-fit:cover;transition:transform .5s ease;filter:contrast(1.04)}
.photo-grid figure:hover img{transform:scale(1.04)}
.photo-grid figcaption{padding:12px 14px;font-size:.78rem;color:var(--muted);letter-spacing:.02em}

/* cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.card{border:1px solid var(--line);background:var(--surface);padding:26px 24px;transition:border-color .15s}
.card:hover{border-color:var(--red)}
.card .num{display:block;margin-bottom:14px}
.card h3{margin-bottom:.5rem}
.card p{color:var(--muted);font-size:.92rem;margin:0}
.card a.more{display:inline-block;margin-top:14px;font-family:var(--display);font-weight:700;font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);text-decoration:none;border-bottom:1px solid var(--red);padding-bottom:2px}

/* case study rows */
.case-row{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;padding:56px 0;border-bottom:1px solid var(--line-soft)}
.case-row:nth-child(even) .case-media{order:2}
.case-media{border:1px solid var(--line);overflow:hidden}
.case-media img{width:100%;height:400px;object-fit:cover}
.case-body .kicker{color:var(--red);font-family:var(--display);font-weight:700;letter-spacing:.14em;text-transform:uppercase;font-size:.72rem;margin-bottom:.8rem;display:block}
.case-body p{color:var(--muted)}
.case-metrics{display:flex;gap:32px;margin-top:20px;flex-wrap:wrap}
.case-metrics div b{font-family:var(--display);font-weight:900;font-size:1.6rem;display:block}
.case-metrics div small{color:var(--muted);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase}

/* prose */
.prose{max-width:760px}
.prose h2{margin-top:2.4rem;margin-bottom:1rem}
.prose h3{margin-top:1.8rem;margin-bottom:.6rem}
.prose p,.prose li{color:#d0d0d6}
.prose ul{padding-left:1.1rem;margin:0 0 1.2rem}
.prose li{margin-bottom:.5rem}
.prose a{color:#fff;border-bottom:1px solid var(--red);text-decoration:none}

/* faq / details */
.faq-list{border-top:1px solid var(--line)}
details{border-bottom:1px solid var(--line-soft);padding:6px 0}
summary{cursor:pointer;font-family:var(--display);font-weight:700;font-size:1.05rem;padding:16px 0;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";color:var(--red);font-family:var(--display);font-weight:900}
details[open] summary::after{content:"–"}
details p{color:var(--muted);padding:0 0 16px;margin:0;max-width:66ch}

/* breadcrumb */
.crumbs{padding:22px 0 0;font-size:.78rem;color:var(--muted);letter-spacing:.04em}
.crumbs a{text-decoration:none;color:var(--muted);border-bottom:1px solid transparent}
.crumbs a:hover{color:var(--ink);border-color:var(--red)}
.crumbs span{color:var(--ink)}

/* page hero (interior) */
.page-hero{padding:56px 0 40px;border-bottom:1px solid var(--line-soft)}
.page-hero .lede{color:var(--muted);font-size:1.12rem;max-width:56ch;margin-top:1.1rem}

/* quote band + form */
.quote-band{border-top:1px solid var(--line);background:var(--surface)}
.quote-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:start}
.quote-intro p{color:var(--muted)}
.lead-form{display:block}
.field-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.lead-form label{display:block;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-family:var(--display);font-weight:700;margin-bottom:16px}
.lead-form input,.lead-form textarea{
  width:100%;margin-top:7px;background:var(--bg);border:1px solid var(--line);color:var(--ink);
  padding:13px 14px;font-family:var(--body);font-size:.95rem;letter-spacing:normal;text-transform:none;font-weight:400;
}
.lead-form input:focus,.lead-form textarea:focus{outline:none;border-color:var(--red)}
.lead-form textarea{resize:vertical}
.hp-wrap{position:absolute;left:-9999px;height:0;overflow:hidden}
.form-submit{margin-top:6px;width:100%;cursor:pointer;background:var(--red);color:#fff;border:1px solid var(--red);font-family:var(--display);font-weight:800;letter-spacing:.08em;text-transform:uppercase;font-size:.85rem;padding:16px}
.form-submit:hover{background:#fff;color:#0e0e10;border-color:#fff}
.form-submit:disabled{opacity:.6;cursor:default}
.form-note{font-size:.78rem;color:var(--muted);margin-top:14px;text-transform:none;letter-spacing:normal;font-family:var(--body);font-weight:400}
.is-success{opacity:.95}

/* footer */
.site-footer{border-top:1px solid var(--line);padding:56px 0 120px}
.site-footer .wrap{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.site-footer strong{font-family:var(--display);font-weight:800;font-size:1.1rem;display:block;margin-bottom:.7rem}
.site-footer p{color:var(--muted);font-size:.88rem;max-width:40ch}
.site-footer h4{font-family:var(--display);font-weight:700;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 .9rem}
.site-footer nav{display:flex;flex-direction:column;gap:10px}
.site-footer nav a{text-decoration:none;color:var(--ink);font-size:.9rem;opacity:.85}
.site-footer nav a:hover{opacity:1;color:var(--red)}
.foot-contact a{display:block;text-decoration:none;color:var(--ink);font-size:.95rem;margin-bottom:8px}
.foot-contact a:hover{color:var(--red)}

/* intent ribbon */
.ribbon{border-top:1px solid var(--line-soft);border-bottom:1px solid var(--line-soft);padding:20px 0;overflow:hidden}
.ribbon .wrap{display:flex;gap:34px;flex-wrap:wrap;justify-content:center}
.ribbon span{font-family:var(--display);font-weight:700;font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.ribbon span::before{content:"—";color:var(--red);margin-right:.6rem}

/* responsive */
@media(max-width:900px){
  .hero-grid,.quote-grid,.case-row{grid-template-columns:1fr}
  .case-row:nth-child(even) .case-media{order:0}
  .steps{grid-template-columns:1fr 1fr}
  .step:nth-child(2){border-right:none}
  .stat-strip{grid-template-columns:1fr 1fr}
  .stat-strip div:nth-child(2){border-right:none}
  .cards,.photo-grid{grid-template-columns:1fr 1fr}
  .site-footer .wrap{grid-template-columns:1fr 1fr}
}
@media(max-width:640px){
  body{font-size:16px}
  .nav-toggle{display:block}
  .site-nav{display:none;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:flex-start;gap:0;background:var(--bg);border-bottom:1px solid var(--line)}
  .site-nav.is-open{display:flex}
  .site-nav a{padding:15px 24px;width:100%;border-top:1px solid var(--line-soft)}
  .site-nav a.cta{border:none;background:none;color:var(--red)}
  .hero-feature img{height:240px}
  .station{grid-template-columns:56px 1fr;gap:16px}
  .station .st-role{display:none}
  .steps{grid-template-columns:1fr}
  .step{border-right:none;border-bottom:1px solid var(--line-soft)}
  .stat-strip{grid-template-columns:1fr}
  .stat-strip div{border-right:none;border-bottom:1px solid var(--line-soft)}
  .cards,.photo-grid{grid-template-columns:1fr}
  .field-grid{grid-template-columns:1fr}
  .site-footer .wrap{grid-template-columns:1fr}
  .case-media img{height:260px}
}