Straight answers

Everything agencies ask about merch activations.

The three questions that come up on every scoping call, answered without the sales gloss.

Q 01

How does a merch activation work?

The step-by-step of a live production station from load-in to guest handoff.

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Q 02

How much does one cost?

What drives the number and where local activations typically start.

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Q 03

Which products work best?

The blanks and finishes that perform in front of a live crowd.

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Scope an activation

Still have a question? Ask the crew.

Send the event, the audience, the city, and the date. We come back with a station plan, a throughput target, and a budget you can hand to the client.