Field notes
How to plan a merch activation that lands.
Working notes from the floor — planning, budgets, and the ideas that turn a booth into the busiest corner of the venue.
GUIDE
How to plan a merch activation
The eight-week runway from brief to load-in, and the decisions that make or break the line.
Read →BUDGET
What drives merch activation cost
A plain-language breakdown of every factor that moves the number on your quote.
Read →IDEAS
Merch activation ideas that pull a crowd
Station concepts and menu tricks that reliably build a line and generate content.
Read →Scope an activation
Turn a plan into a booked activation.
Send the event, the audience, the city, and the date. We come back with a station plan, a throughput target, and a budget you can hand to the client.