Format 01 · Corporate
A corporate merch activation attendees keep.
Conference swag has a reputation for the trash can. A staffed activation flips that — attendees choose and watch their piece get made, so they carry it for the rest of the event.
Built for a show floor, not a festival field
Corporate audiences move in bursts around session breaks and keynotes. We plan for the surge: a compact footprint, an orderly single queue, and a menu tight enough that nobody stalls choosing. The station reads premium because the finish is premium — embroidery and a hat bar do more for a B2B crowd than a stack of printed tees.
What we usually run
- A hat bar of Richardson 112 caps with heat-applied sponsor patches
- An embroidery station for stitched monograms on VIP and executive gifting
- A live DTF line for on-brand tees when the audience skews casual
Why it works for internal culture events
All-hands, sales kickoffs, and summits use the same mechanic to different ends. When employees make their own piece, the gear stops being a handout and starts being a memory of the day. That is the difference between merch that gets worn and merch that gets recycled.
Planning notes
Give us the session schedule and we will staff the peaks. A typical corporate build is one to two stations, a half-day to two-day run, and a menu locked a week out so artwork and blanks are ready before load-in. For multi-city roadshows we quote each stop and keep the experience consistent.
Scope an activation
Plan your corporate activation.
Send the event, the audience, the city, and the date. We come back with a station plan, a throughput target, and a budget you can hand to the client.